Top Ten Digital Marketing Trends for 2022

Don’t get left in the dark when it comes to your competition. Get to know what they’re up to with their digital marketing strategies to ensure you’re one step ahead (sneaky I know). A quick search on Google will reveal their deepest, darkest secrets. We know you want to look!

You’ll be able to see what digital marketing tactics your competition uses as well as their blog content, services and any online reviews. It’s a dog eat dog world in the universe of digital marketing, making it vital to be prepared to counter their jabs, or at least learn to duck.

Content Content Content

Want to know the secret to a great digital marketing strategy?

It is as simple as writing great content!

Writing a blog can keep customer engagement high and even drive sales! This means you can write about your business, your expertise and any other relevant topics in order to inform customers, which is cool considering blogging is also promoting your business!

High quality written content is effective when it comes to increasing website traffic and is a cost-effective way to get your content ranked in the search engines!

I Saw it on TikTok

It’s true: TikTok has rapidly evolved from being a “dancing app” into something that brands need in their digital marketing strategy.

Social shopping is set to explode in 2022 as social platforms are working behind the scenes to allow customer payments on apps to create a consistent customer experience. The reach for brands on TikTok is a lot higher than on Facebook or Instagram.

Don’t be afraid, TikTok may be new, but it is not hard to use. Home to 800 million users, if you want to stay relevant, you need to get your brand in front of those eyes.

Video Remains on Top

Video is set to replace images as the dominant form of communication.

It is not new news that video is a popular and effective digital marketing tool. Research shows that video provides a strong return on investments with 27% of marketers saying video provides the biggest ROI.

Don’t stress if you haven’t got started on video marketing, it is not too late! There are endless ways to incorporate video into your marketing strategy — not just on TikTok but also on YouTube and Instagram (and many more). It doesn’t have to be expensive and complicated. In fact, it can be downright easy once you get used to it.

Influencers Will Continue to Grow

Are you thinking, “influencers? You mean teens with loads of followers getting paid to pose with a product?”

Yes, but it is so much more than what meets the eye.

Influencers are great for building brand trust. Influencers have spent ages growing their audience based on their niche. Therefore, their audience knows that their favourite influencer is backing a product or service, that it must be worth trying.

Influencers can save you a lot of time and money with their ability to target specific demographics in different places and times.

Organic SEO

Sorry SEO haters, it isn’t going anywhere anytime soon.

SEO is a fundamental part of any marketing strategy which isn’t going anywhere. In 2022, SEO is still going to be important for sourcing new businesses and traffic for most companies.

Changes in SEO mean that more keywords used will allow for a featured snippet. Snippets are displayed in the first result on the search engine and will show a small part of your article. These featured snippets will increase the number of clicks to your website as well as help your credibility.


We hope you enjoyed reading our lost of the top trends you should adopt into your digital marketing strategy in 2022. Most of these trends are here to stay, so best get on board early to avoid playing catch up. What trends are you going to adopt into your marketing strategy?

Originally published at on March 25, 2022.




Crunchy Carrots are a digital marketing agency in Falkirk offering a wide range of digital services for businesses.

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Crunchy Carrots

Crunchy Carrots

Crunchy Carrots are a digital marketing agency in Falkirk offering a wide range of digital services for businesses.

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