GROW YOUR SOCIAL MEDIA AUDIENCE & LEADS DURING LOCKDOWN
One of the best ways for people to stay connected during lockdown is by using social media. That’s where your customers are right now — and that’s where you need to reach out to them.
You can use social media to connect with your customers and engage with them even in these difficult times, growing your social audience and generating leads even during lockdown.
BE MORE ACTIVE
It may feel like the world has stopped, but you need to show your customers that you are still there. They may not even realise that you are still in business. And the best place to do this is on social media.
Make an effort to post to your social media accounts daily. Even a small update about what you are doing each day can help. The more active you are, the more visible you will be, and the more followers you will attract.
ENGAGE WITH YOUR AUDIENCE
Social media has always been about engaging, but this is even more important in these difficult times than before. People want to feel like we are all in this together — and that’s what your customers want to hear right now.
If you have more time on your hands right now, take advantage of this by engaging with your audience by reacting to posts, thanking people for their interest and sharing valuable content. It might not lead to direct sales, but it has long-term benefits.
PROVIDE ENTERTAINMENT
People need a lift right now, so provide them with one. Update your social accounts with funny memes, jokes and videos — always keeping in mind your target audience. Make people laugh, and they will appreciate it. You will also get more visibility as they share your posts with their family and friends.
GET PEOPLE INVOLVED
Try to get your audience involved in your activities by drawing them in. You could launch a competition or a special offer, or encourage them to send in photos and videos. Make it fun to encourage more people to take part, and get them involved in your brand.
SHARE MORE BLOGS
Right now is a great chance to get more people to your website. People might have a bit more time on their hands to read blogs, so take advantage of this to boost leads.
Every time you publish an interesting blog post, share it on your social networks. Accompany each post with an enticing message that encourages people to click back to your website to read the full post. Don’t forget to include a sign-up form in your posts to convert visitors into leads.
ADVERTISE A FREE REPORT
While people might not want to be sold to right now, you can also use advertising on social media — but focus on building leads rather than selling.
One way to do this is by creating a free report providing something of value to your audience. You can advertise it on Facebook and get email leads in return for downloads — all while providing value as opposed to selling to them.
BE SOCIAL DURING LOCKDOWN
If things are slow right now, take advantage of the extra time you have on your hands to work on your social media marketing. Be more active, engage more with your audience, and find new ways to reach out to them and grow your network. Lockdown isn’t forever, so make sure you come out of it stronger with a bigger and more engaged social media audience.
